ABN Channel's Creativity At Peaks

All these days it is not who presents the news first and fast, but it is who will present it in style. This is the USP of many successful Telugu news channels and here is ABN Andhrajyothi showcasing their artistic creativity in a different way.

With almost all the news channels busy airing hype stories, rumours and some ground reports related to Congress Core Committee meeting in Delhi, ABN is also busy with the same. However, while doing one of the studio based live questioning program, the background behind the new-reader Murthy shocked all. One look at the scene, shocks you immediately, with presenter Murthy sitting amidst CM Kiran, PM Manmohan and Sonia Gandhi. The colourful sitting scene looks as if ABN's representative is really sitting with those political big-wigs and presenting news. Many people are taking time to understand the 'creative' presentation of ABN, realizing that it is actually a perfectly seamed computer graphic.

When there is no tension or pressure around to deliver minute to minute updates, anyone will showcase their creativity. But even during the times of utmost suspense, only ABN can show such creativity, says an admirer of the channel.