When the content is poor and disengaging, will miracles happen at Box Office? No, never, even the presence of any stunning matinee idols has to bite dust despite all sentiments. Same thing is happening with Puri now.
Apparently, director Puri Jagan is not a happy man these days after listening to that negative talk around his latest release 'Iddarammayilatho'. However, what is bothering Puri more about this happening is the 'sentiment' that failed to work wonders for him. Puri has this habit of watching the first day first show of his films at particular theatre called 'Sri Kanya' in Narsipatnam. Sources revealed that he watched both Pokiri and Businessman in the same way, and there is no need to tell about the success rate of those movies. In the same way, Puri watched his latest movie Iddarammayilatho too at Sri Kanya, but this time fortunes have shifted loyalties.
Had Puri concentrated more on the entertainment part than capturing the beautiful locales of Spain, the story would have been different by now. But there is nothing like regrets for our director and he is busy finding next producer.
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